As is traditional, this is the time when we take a look at the statistics from the previous year to see what insights can be gleaned. Last year WordPress rather meanly stopped preparing summaries, but I can still look at the stats page myself and try to make sense of it all. It was relatively easy to sum up 2016 in one picture: so much of it was visual that it could all be combined in a single glorious image. 2017 was a bit more complicated, and in some ways oddly more banal. But I’m willing to take on a challenge.
For this blog, 2017 continued the trend of constantly-increasing numbers of visits and views, along with constantly-decreasing numbers of comments and ‘likes’. I received 3,134 visitors who between them viewed 4,855 articles and came from about 80% of the Earth’s surface. Four of the top five countries (by visitor totals) were anglophone countries, the fifth was Japan – which I guess isn’t a huge surprise, given my language and the articles I put up here. Interestingly, though, four out of the second five countries were located in South-east Asia (Germany being the exception). This is not the first time I’ve wished WordPress would link search results with visitor location, so I could see what was bringing people from such disparate areas to my site!
Google’s ‘Unknown Search Terms’ were still the largest category that brought visitors to my blog, and what exactly these souls were looking for will forever remain a tantalising mystery. However, out of the terms that were identified, ‘koku’ was by far the most common. It was more than three times as common as the second-equal placeholders (‘katana’ and ‘Japanese rice cookers’), and an astounding nine times more popular than anything relating to military mistakes in anime, which came as a huge surprise. No other search terms made much of an impression, although I’m curious about some of them myself. ‘Vampire Holmes is it boring?’ – the answer is yes, clearly. As for ‘wanking in the second world war’, I… I don’t really know how to interpret that. Hopefully this article gave the searcher what they were after (totally SFW, never fear).
The reason I was surprised by the popularity of koku is that the ‘Reinforcing Failure’ articles are consistently the most-visited ones on the site, dominating the top ten by a considerable margin. However, I suppose it’s worth noticing that, out of all the articles here, the Koku System is the second most-visited article on the site – and not by a small amount, either. I’m forced to conclude that there’s an undiminished appetite for articles talking about esoteric aspects of pre-Meiji Japanese society, so clearly I need to lift my game there.
2017 was the year in which this blog got noticed on Reddit, although embarrassingly the link no longer appears to be working. Still, that was responsible for the majority of the referrals I received.
I would like to thank everyone who visited, read, liked or commented – your support and feedback are a big reason this site is a success in my eyes. Take care in 2018, and good hunting to all of you!
My blog likewise saw an upswing in page visits and subscribers, but a downturn in likes and comments. I can only assume this reflects the continuing trend in passive reading, with a growing amount of people coming and going while also remaining physically unengaged with the content.
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Interesting point about passive reading. I would have thought your blog would be less susceptible to that, but I guess engagement is a constant issue for most things. I’ll have to think more about that.
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“Passive reading” and simply clicking an approval button and moving on is an artifact of the social media era – and it’s killing blogging, which is built on a foundation of relationships and discussions.
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You’re not wrong. Social media seems a bit like shouting into the void to me, but then again I freely admit that I’m not all that ‘good’ with it.
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You can have good discussions on social media, but it’s *VERY* much the exception rather than the norm. Which is sad, all that wasted potential.
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Which seems weird – you’d think social media is all about being, well, social; including having discussions with people you know. Perhaps the ephemeral nature of it works against that, though.
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Tags. I’ve never ever put in any tags. Does WordPress have that? Where?
(I have finally noticed the reader-stats, as in how many have read my posts. Quite surprising, really. upwards of forty people in one case, yet only five people directly ‘follow’ me.)
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It does! On the right-hand side when you’re editing a post, there’s a little drop-down menu for categories and tags. It’s easy to miss.
Yes, it’s amazing to compare the number of readers and viewers with the number of followers and likes/comments/etc. Maybe there’s something in this ‘passive readership’ that Artemis was talking about.
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Splendid. Thx. I shall get with tagging my more important bleatings.
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Always happy to oblige a fellow social scientist!
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